I recently went to a farmers' market to pick up some sweet corn and found something I didn't expect.I got an education about the benefits of healthy eating on tabletop displays that were so well thought out and visually attractive, I actually read them!
Even the street markets are going high tech. This vendor used some ShoWise displays you would normally see at a big trade show to present their fresh fruits and veggies in a way that made me understand that what I was currently eating was causing most of the health issues I was having.
I read about the benefits of eating raw vegetables and fruits as opposed to those that are cooked.
The displays were so colorful and artfully arranged, I actually spend four times what I would have. I even bought some grapes to make my delicious homemade grape jelly just because it inspired me so much.
I never realized how the use of colorful displays could change perception and buying habits. It is no wonder they use these tabletop displays at trade shows to get you to stop by their booths.
Effective advertising led me to begin my journey to more healthy eating habits.