Part of the publicity of big events are the creation of posters and flyers. Aside from word-of-mouth marketing, I believe this is one of the oldest ways of promoting something. However, these kinds of practices have their limitations.
Let's say that it is this way for posters. Ethical attitude will tell you that you should not go ahead and stick posters in places that you do not own, unless you got the permission of the owner or you it was allotted by the government as a venue for posting promotional materials. I guess there's no problem with that.
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