Inside one department store the other day, I found it difficult to ask some customer service representatives some questions because I didn't know their name. It isn't as if I cannot talk to them if I do not know them (though that might be a reason) but there's something in knowing other people's names that makes us comfortable when talking to them.
When working for organizations or institutions whose work generally make you interact with people not part of the group, I think it is just natural that you and your coworkers be required to put up name tags. This is because of the obvious reason that there are people like me who find it awkward to directly speak to unknown personalities.
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